ABOUT THE DESIGNER AND THE SHOP

Diana Sagini is a Nairobi, Kenya native who currently resides in Los Angeles.  Her passion for designing jewelry began in 2010, after what she refers to as a cathartic moment that changed her life forever.  At the time nothing came easy, including breathing.  A friend recommended that she find a hobby to help her get out of her head space.  After several failed attempts she discovered that beading and metal work provided a safe meditative space that she could not find elsewhere.  Therein a passion had been born.

A chance trip to The Darien Jungle in Panama presented her with the opportunity to observe and learn intricate beadwork from a very talented Indian tribe in the Arimae Embera village.  The trip served as the foundation for her mission to channel life’s experiences into wearable art.  With a fervor that can only be described as relentless passion, she began to learn design techniques that produce classic designs, and most importantly, tell stories of social impact. Diana has a dual degree in Finance and Marketing. She is determined to succeed and help other artisans from developing nations just like her realize their dreams can come true through consistent hard work. 

Sagini Designs's mission believes wholeheartedly in bringing to market conscious retail fashion that lives up to our promise - AUTHENTIC. BOLD. AFRIKANESQUE.